QR Codes – What Are They and What’s All the Buzz About?


Scan from your smart phone to see how it works!

Have you seen one of these?  Is it a big black blob, misprint or some wild ink blot test?  Actually, it’s a QR code and it’s something you need to watch.  Back in 2009 these little guys started popping up in real estate discussions in various social media spaces.  Since then, tech loving real estate agents have been experimenting to see how they might benefit in our business.  This article will give you a quick overview (as quick as I can be) of how they came to be and a short list of ways you might wish to use them to stay ahead of the game.

While qr codes are relatively new to us as an advertising method, they are not new.  This cousin to the bar code was placed in use by the Toyota Corporation in the mid 1990’s.  Toyota used these as a way to track and manage every part to every vehicle they produced.  Use of these codes sped up production while helping to keep operating costs down.

Now, fast forward to late 2010.  Best Buy announced Continue reading

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Simplify your life with Outlook Calendar

I sometimes wonder how I ever functioned without my smart phone to hold all my contacts and my calendar. Do you ever feel like that? Well, if so, I wanted to highlight a few of the key features that I use on a day to day basis with the Outlook Calendar.

The first feature that I want to discuss is virtual sharing of my calendar with my smart phone. The beauty of this feature is that you are able to schedule appointments on your computer or smart phone and it will virtually share the information between each other. I can make an appointment while I am out with a client on my smart phone and check my computer upon returning to my office and see or change that appointment from my Outlook Calendar. This feature has required the use of a Microsoft Exchange server that can be costly until this year with the new release of Microsoft 365. Microsoft 365 is a “cloud” based program that is currently being beta tested and will only require a small monthly fee to gain all of the features of having your own Microsoft Exchange server without the hefty price tag. If you would like more information on this service and to see the many more features that it will give you, please click on the following link: http://office365.microsoft.com/en-US/office365-beta.aspx. There are pros and cons to using the Outlook Calendar, the pros are that it will help keep you on track with your day to day appointments; the cons are that it will run your life!

The second feature that I find extremely helpful is Meeting Request. Meeting Request are designed for you to be able to create a meeting date, time, and location and virtually schedule it on your own calendar at the same time send out Meeting Request invitations to all that you are inviting to attend. The invited attendees will receive an email that request their attendance and they are able to accept or deny the meeting at the click of a button. If they accept the Meeting Request it will instantly schedule it on their own Outlook calendar and will have all the provided meeting information. If they deny the request they will be able to reply back via email with their denial of the request. The Meeting Request feature will also automatically send updated information about the meeting to accepted recipients if you need to make any changes after the initial Meeting Request has been sent out. This is a great feature to keep track of all of those that will be attendance to your meetings.

I hope you find this information useful and I hope that it will make your life easier in staying on top of all of your appointments and meetings.

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Using Outlook Email Distribution List

Using Outlook Email Distribution List

There are many different contact management systems out there in the market today, Top Producer, iContact, Act, Salesforce to name a few. They all have their ups and downs, but most importantly they can be somewhat costly. Microsoft Outlook is a software program that is included with most Microsoft Office software bundles and has a one-time fee that is very cost effective for what it has to offer.

The problem is that most people that purchase the software only use it to send and receive emails and use the calendar feature. They are missing out on so much more that Outlook has to offer. I wanted to touch on one of my favorite components of Outlook today which is Distribution lists. They are a very easy way to group up to 100 people into a single email list to keep in contact with. You can create Distribution lists for Continue reading

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Copyright Issues

Website Copyright Issues

Have you ever seen a page on a website and thought that it sure would look good on your site? We all have. In order to avoid a copyright issue it is in your best interest to write your own original content on the topic. After all when you put it into your words you are providing your site visitor with a little insight into you as a person.

What About Pictures?

Just as the text of original content is the intellectual property of the author, photos are the property of the photographer. If you are going to have photos on your site (which is highly recommended) make certain that you are the photographer or that Continue reading

Posted in Copyright Issues, Search Engine Optimization | 1 Comment

What is Link Popularity?

What is Link Popularity?

Simply stated, link popularity is the number of links from other sites that point to your site or specific pages on your site. Link popularity and reciprocal linking (where sites agree to link to each other) have been the hot keywords during the past few years.  In a genuine link popularity system it would be the number of links you had pointing to your website that were the most important.

With the capabilities of today’s search engines, let’s not forget the importance of the SOURCE of the links pointing TO your website.  This is what is called link analysis.  The search engines try to calculate the importance of each link that is being directed to you.  Their programs are constantly analyzing your website and the links directed to your site. The most important links are those that belong to the “expert” websites.  Think of the expert sites such as RealEstateABC, RELibrary, HomeGain, and Continue reading

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What are Meta Tags?

What are Meta Tags?

Meta Tags bits of information that are added to the source code for each page of a site and provide a way for site owners and webmasters to tell search engines and searchers what a page is about. While there are numerous Meta Tags, we are going to look at the main three…The “Title Tag”, “The Content Tag” and “The Keyword Tag”.

The Title Tag

Probably the most important of all the Meta Tags is the Title Tag. The Title Tag is basically the title of the page. It provides information Continue reading

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NAMAR EXPO 2011

The date is set for the NAMAR EXPO 2011.

What: NAMAR EXPO 2011
When: April 20, 2011
Time: 11:00AM to 3:00PM
Where: Gwinnett Center
Price: FREE

NAMAR’s purpose is to provide value to the membership by providing the programs, products and services that help increase productivity and Continue reading

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Original Content

Original Content

In the NAMAR Technology Survey that was conducted last year, 53.4% of all responses requested help with Search Engine Optimization when asked “What Can the Technology Committee Do to Best Serve You?” With that in mind the Technology Committee is going to provide some basic information on how to improve your search rankings.

When you first got your site it was full of content. It had pages for buyers and sellers. There are probably pages with community and school information. Hopefully it provided a way for visitors to search for homes that met their criteria, see your listings and contact you. Best of all it looked just like every other site that your host has. What set your site apart from all the others…NOTHING! The content that was provided to you is known as “Default Content”.

How can you improve on what you have?

One of the most important steps in improving your site’s ranking in the search engines is Continue reading

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What is Search Engine Optimization?

What is Search Engine Optimization?

Search Engine Optimization is about optimizing your web pages to come up higher on crawler based search engines. These listings in the search engine results pages are known as organic listings. Organic listings are the free listings you receive when the search engine spiders crawl the Internet.  When you type a keyword into the search engines, a variety of results will be listed.  The results are compiled by the search engines and the results listed are in order of “most relevant to least relevant.”  In many cases now, organic listings are mixed in with paid listings.  The paid results are usually labeled as ‘Sponsored Listings.’  If the results are not specifically marked as ‘Sponsored Listings’ then Continue reading

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Technology Helpline for NAMAR Members


Have a Technology challenge? You would rather spend your time working in your business than fixing your technology problems, right?

The Tech Helpline is a member benefit for Georgia REALTORS® offering support for hardware, software, networking and digital devices. The analysts are friendly technology experts and can assist you via phone, fax, email or online chat. They troubleshoot problems and offer solutions, often by remoting in to your computer while you relax. They can advise you on hardware and software purchasing. Most importantly, they understand your needs as a REALTOR®.

877-573-5611

www.technologyhelpline.com

Mon. – Fri. 9 a.m. to 8 p.m.
Saturdays 9 a.m. to 5 p.m.

A member benefit from the Georgia Association of REALTORS®

Posted in Member Benefits, NAMAR, Technology Helpline | 2 Comments